Case Study - Ho'ola Na Pua - The Media Butler

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(808) 298-6826

Case Study: Ho'ola Na Pua

Ho’ōla Nā Pua, a non-profit organization dedicated to preventing sex trafficking and providing care for its victims, partnered with us to amplify their reach and secure critical funding and donations. By enhancing their online presence and streamlining their digital systems, we empowered the organization to achieve its mission more effectively and connect with a larger audience.

Challenges

Our Solution

Custom Website Development

To create a digital presence that reflects the compassion and dedication of Ho’ōla Nā Pua’s mission, we developed a custom website theme that combined functionality with emotional appeal. The design highlighted their programs, success stories, and donation opportunities in an intuitive, visually striking format. The layout was optimized for accessibility, ensuring visitors could easily navigate to key sections like donations, events, and educational resources. By blending impactful visuals with seamless usability, we ensured the website effectively communicated their message and inspired action.

SEO Strategy

A robust SEO strategy was crafted to increase Ho’ōla Nā Pua’s visibility on search engines, driving traffic to their website. We conducted in-depth keyword research to identify terms aligned with their mission and audience interests. On-page optimization included reworking headings, improving metadata, and refining content to align with search intent. We also addressed technical SEO issues, such as site speed and mobile responsiveness, to ensure the website met Google’s standards. These efforts elevated their search rankings, bringing in a steady stream of new visitors eager to support their cause.

YouTube Content Marketing

We worked closely with their team to develop a cohesive video content strategy, focusing on storytelling to connect with viewers emotionally and inspire action. Each video was optimized for YouTube’s algorithm, including detailed descriptions, strategic keywords, and engaging thumbnails, to maximize reach and engagement.

In addition to YouTube, we integrated Instagram and Facebook APIs to ensure seamless cross-platform content sharing. This approach allowed videos and updates to appear across their social channels automatically, creating a unified and consistent presence. By leveraging YouTube as a central hub for video content and supporting it with social media integration, we expanded their reach, increased engagement rates, and made their message more accessible to a broader audience.

This strategy transformed YouTube from a supplementary channel into a cornerstone of their digital engagement efforts, reinforcing their mission and driving increased awareness and support.

Local SEO and Digital Visibility

To strengthen Ho’ōla Nā Pua’s connection with their local community, we developed a targeted local SEO strategy. This included optimizing their website for location-based searches to ensure they ranked prominently in local results. We also built a network of high-quality backlinks from local organizations, directories, and reputable sources, enhancing their domain authority and credibility.

Additionally, we created and optimized citations across platforms like Google Business Profile, Yelp, and other local listing services, ensuring accurate and consistent information about the organization was available online. These efforts significantly improved their visibility in local searches, helping them connect with more supporters and amplify their mission.

Results: Empowering Growth and Impact

Through our comprehensive digital solutions, Ho’ōla Nā Pua achieved a substantial increase in visibility and engagement. Organic traffic to the website grew by 145%, attracting more visitors to learn about their mission and programs. Donations increased by 231%, thanks to the seamless integration of DonorPerfect and GiveCloud, which simplified the giving process and strengthened donor relationships.

The Eventbrite integration led to a 25% rise in event registrations, making it easier for supporters to participate in fundraisers and educational events. Social media engagement surged by 40%, driven by automated and consistent posting across Instagram, Facebook, and YouTube. Live streaming efforts reached thousands of viewers, creating deeper connections and inspiring more direct action from their audience.

This combination of strategic enhancements and innovative tools empowered Ho’ōla Nā Pua to amplify their message, secure critical funding, and expand their reach, enabling them to make a greater impact in their mission to prevent sex trafficking and support its victims.

Work with us

Mahalo to The Media Butler team for transforming our online presence! Their expertise in design and strategy has helped us secure more grants, engage more donors, and expand our impact. We’re so grateful for their dedication to our mission.

Jessica,

Ho'ola Na Pua