Ho’ōla Nā Pua, a non-profit organization dedicated to the prevention of sex trafficking and providing care for its victims, approached our agency with the goal of increasing their reach and securing more funding and donations for their organization. To achieve these goals, our web development and marketing team provided a comprehensive solution. We created a custom theme, implemented SEO strategies, configured Elementor for client-side ease of use, integrated Eventbrite API for automated event management, and seamlessly integrated DonorPerfect and GiveCloud platforms. Additionally, we trained their staff on managing the website environment, integrated Instagram/Facebook and YouTube APIs for automatic content posting, and enabled live streaming support via the website, YouTube, and Facebook.
Context and Challenge:
Ho’ōla Nā Pua faced the challenge of limited reach and insufficient funding to support their mission effectively. Their existing website lacked user-friendly features, was not optimized for search engines, and lacked integrations for efficient event management and donor support. Our task was to address these issues and provide a solution that would enhance their online presence, attract more visitors, and increase donations.
Solution:
Our solution involved several key elements:
- Custom Theme: We designed and developed a custom theme that reflected Ho'ola Na Pua's brand identity and created a visually appealing and intuitive website interface.
- SEO: We implemented effective SEO strategies, including keyword research, on-page optimization, and metadata optimization, to improve the website's visibility in search engine rankings.
- Eventbrite API Integration: We seamlessly integrated the Eventbrite API, enabling automated event management, ticket sales, and event information display on relevant pages.
- DonorPerfect and GiveCloud Integration: We integrated DonorPerfect and GiveCloud platforms, enabling streamlined donation processing, donor management, and reporting for improved fundraising efforts.
- Instagram/Facebook and YouTube API Integration: We seamlessly integrated the Instagram/Facebook and YouTube APIs, automating content posting from these platforms to increase engagement and reach.
- Live Streaming Support: We enabled live streaming support through the website, YouTube, and Facebook, allowing Ho'ola Na Pua to engage with their audience in real-time and expand their reach.
Results:
The implementation of our comprehensive web development and marketing solution yielded significant results for Ho'ola Na Pua:
- Increased Reach: By utilizing effective SEO strategies and integrating social media APIs, we successfully expanded the organization's online presence. The website experienced a substantial increase in traffic, reaching a wider audience and generating greater awareness of Ho’ōla Nā Pua's mission.
- Enhanced Live Streaming Engagement: Our seamless integration of live streaming capabilities across multiple platforms enabled Ho’ōla Nā Pua to engage with their audience in real-time. This facilitated a deeper connection with supporters and amplified the impact of their message.
- Improved Donations and Funding: The streamlined donation process, made possible through the integration of DonorPerfect and GiveCloud platforms, led to an increase in online donations. This boost in funding has empowered Ho’ōla Nā Pua to expand their support programs and further their mission of preventing sex trafficking.
